Create initial awareness with sizzle videos
Sizzle videos create awareness and feed your sales funnel with soft leads and free trial sign-ups. Sizzle videos are also excellent for selling low-priced consumer products such as mobile apps and online retail products.
QuickBase is an innovative software platform that allows ‘Citizen Developers’ (i.e.: people with low-or-no coding experience) to build and launch their own business apps with minimal support from the IT department. To celebrate their product and coincide with a recent announcement that QuickBase has self-incorporated (they previously belonged to Intuit), One Net was hired to conceptualize, script and produce this hype video for the QuickBase Empower 2016 conference.
Athentech (the company behind Perfectly Clear, products for professional photographers and labs around the world) wanted a fun video to introduce Lucid, their new standalone desktop photo-editing software. The Lucid logo and iconography depict magic and whimsy, so we decided to bring that essence to our video concept. Using a storybook aesthetic, original score and a rhyming script, we introduce the audience to our heroine Penelope and follow her on a journey to create the perfect birthday gift.
To accompany the release of their standalone desktop product, Athentech released an iPhone app called Lucid iOS. The Lucid iOS tagline is ‘Perfect it fast, post it first’, so we wanted to expand on that idea in a brief, 30-second sizzle video. We brought back Penelope, the star of our Desktop video, for a rhyming ‘chance encounter’ with a celebrity who’s looking less than his best.
Athentech wanted a fresh approach to B2B marketing when they asked us to create a video for Perfectly Clear LAB – their software for photofinishing professionals. And we gave them fresh! In a spoof on the classic reality TV contest, we pit three lab technicians against each other to see who will become America’s Next Photochef. Wanna guess who wins?
Unisys needed a high level sizzle video that set-up their “Modern Mission Critical” campaign. Motion graphics, kinetic typography and original music take us through their mission statement and value proposition. All graphic assets were also designed by One Net. This video was then translated into 10 other languages and used around the world in presentations, live events and more.
We love working with consumer products, and the ZTE Live Pro Projector was not only a great product that sells itself but the team was a pleasure to work with. They wanted a playful live action sizzle video that would use humor to show off the many uses of Sprint’s latest innovation. This video was fun to make and a huge success – with over half a million views.
The concept “Spacebook” pokes fun at the overuse of fancy photo filters. What if a civilian on Mars sent to take photos on a new mobile phone and send pictures through “Spacebook” to eager fans on earth decided to put fancy filters on all of the photos? We used green screen, live action and motion graphics to make the benefits of Perfectly Clear’s technology perfectly clear.
This video tells the story of how one entrepreneurial mother grew her vision into a beloved Canadian brand – and how the next generation is upholding her commitment to clean eating in the face of a changing food landscape. An original score, sweeping drone shots, script by our team and narration by the new CEO creates an inspiring watch for Epicure team members across Canada.
At its heart, Epicure is a company built around people and relationships. As such, they needed a recruitment video with a strong sense of story that would communicate the why behind starting one’s own Epicure business. Based on the client’s brief, we created a cast of characters based on real life scenarios; then scripted, shot and scored this video for Epicure Consultants to show their leads.
Time Tracker by eBillity needed a fun and innovative way to sell their robust Time Tracker software while showing off its integration with the accounting software Xero. A renowned voice over artist charms viewers into the world of a roller coaster company while bringing our in-house written script to life. The video further engages viewers with its light hearted story, energetic combination of live action, overlays, smooth motion graphics and UI screens.
One Net worked closely with engineers to create motion graphics that explained complex micro-chip technology. We also shot on location interviews in the Movidius lab as well as interviews with board members in Japan and the UK. Live action, animation, motion graphics, computer generated imagery, and graphic overlays bring Movidius’ breakthrough technology to life. This video was used for a large PR campaign to introduce the Movidius team and technology to potential partners and investors.
The team over at Zirx wanted to create an HTML5 video hero image playlist and a 2 minute web sizzle to demonstrate the main steps of using the Zirx app. This innovative new parking service is now in LA, Seattle and San Francisco. We used slick motion graphics to demonstrate the actual product UI and live action sequences to put together a product story. We did all script writing, voice over and original music to ensure all the pieces came together.
ApplePie Capital wanted a sizzle video that would launch their new franchise funding platform. The goal was to attract potential franchise owners while introducing the platform to the entire franchise investment community. We used live action, animation and motion graphics to bring this concept to life.
A lively soundtrack with crisp sound effects round out this vision-oriented sizzle video. 2D animation, graphic overlays and kinetic typography bolster ArcSoft’s impact on digital imaging and the mobile ecosystem. This video shows how a voiceover track is not always necessary for video. Instead, visuals are used to strongly illustrate the message of this sizzle.
Wealthfront needed a demo video that could explain its complex investment models without alienating its viewers. We decided to keep the illustration and animation style simple, so the sophisticated product could shine.
We crafted this stop motion demo reel for Spirent Axon. This energetic and highly spirited video introduces viewers to their comprehensive network testing platform. A mixture of stop motion, motion graphics, 2D animation and our own hands were used to create this video.
This video showcases how FMI Brand: Get Lost Wasp, can expedite backyard tranquility through fending off aggravating wasps. Created in Flash, this 2D animation tells a fun story with humour and brand precision.
Live action and motion graphics illustrate how AppLovin delivers highly targeted ads within mobile apps. We created custom ads to seamlessly sync with the script. Overlays and motion graphics populate with style to further the viewers captivation with AppLovin.
AppLovin came to us to create a video specifically for a casino gaming summit targeting pain points for casino app game developers while highlighting their software as the solution. The imaginative storyline we created included inside industry jokes in a playful manner. Motion graphics, strong character acting and a faux fur coat meld to create this clever sizzle.